A third of the STIs reported in London were found in those aged 15 to 24 years old and aside from territorial gang slang in youth culture, the most common found graffiti is the penis. So I worked with contraception company, NHS Shine, and launch a campaign stenciling condoms onto unprotected graffiti penises - using Instagram to publish it.
Results in the first month
- Global media reach with zero spend.
- 151% increase in NHS website views.
- 38% increase in user interaction.