Art Director Goodby Silverstein & PartnersSan Francisco, California
Personal Client ProblemA third of the STIs reported in London were found in those aged 15 to 24 years old.ThinkingAside from territorial gang slang within culture, the most common found graffiti is “the penis”. SolutionWork with NHS Shine and launch a campaign stencilling condoms onto unprotected graffiti penises - published on an Instagram channel.Results in the first month of the launch- Global media reach with zero spend.- 151% increase in NHS website views.- 38% increase in user interaction.Global PressBuzzFeedVICEMen’s HealthTeen VogueMashableBored Panda9GAGNow ThisHuffington Post - FranceRefinery29DesigntaxiQNewsPlanned ParenthoodUKBuzzFeed UKBuzzFeed LGBTBuzzFeed HealthThe IndependentTime Out Magazine BBC NewsNewham RecorderFranceYahooFrance InfoRTLAllo DocteursLe MatinVoice NewsLumières de la VilleSpain7sur7 SportsItalyTPI NewsBrazilVirgula MagazineRevista Galileu MagazineMexicoCanal5 TV ShowRomaniaNoizz MagazineLas VegasTime Out Las VegasKoreaVisla Magazine
Proactive work for the client
ProblemA 5 year old girl was fined £150 for selling Lemonade at her market stand.ThinkingMorrisons are famous for their in-storesupermarket stands.SolutionHave Morrisons offer the 5 year old girl her own in-store Lemonade market stand.Results- Earned media coverage with zero spend.- The fine was lifted.- She received her Morrisons market stall.PressTwitter MomentsGood Morning Britain - TV MentionEvening StandardITVDaily MailINewsABC News
ProblemCosta Coffee cups are not recyclable.
They use a card fused with polythene that cannot be separated in a mill.ThinkingIf Costa Coffee use a recycling logo on their coffee cups, but they’re not recyclable - then customers are adding to the problem of our planets waste rather than helping it.SolutionWork with professional chef Hugh Fearnley-Whittingstall and show the issue by using parts of the Costa Coffee logo.Results- Costa Coffee removed the logo.- National media coverage with zero spend.- Costa Coffee made an in-store recycling scheme.
ProblemDeforestation destroys the homes of animals, leaving them with nowhere to go.ThinkingCompare the issue of deforestation with the refugee crisis.SolutionThe refugee crisis is not just a human problem.
ProblemLondoners are the most sleep deprived in UK.ThinkingLondoners use the underground train to catch up on sleep.SolutionGuerrilla sticker underground train windows to offer people a better nights sleep with Dreams.
Global campaign launching 2019.